This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
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Creators
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Series
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Publisher
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Release date
August 30, 2023 -
Formats
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OverDrive Read
- ISBN: 9783031353857
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EPUB ebook
- ISBN: 9783031353857
- File size: 65732 KB
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Accessibility
No publisher statement provided -
Languages
- English
Formats
- OverDrive Read
- EPUB ebook
subjects
Languages
- English
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