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Digital Marketing Essentials

by Al Chi
ebook

The book is a comprehensive guide to digital marketing, covering the fundamentals of several disciplines, including Search Engine Optimisation (SEO), social media marketing, content marketing and email marketing. It also provides practical information on using Google Analytics for measuring and analysing website performance and includes helpful tips for preparing for certifications from reputable platforms such as HubSpot Academy, Google Digital Garage, and Coursera.

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Formats

  • OverDrive Read
  • EPUB ebook

Languages

  • English