The Zen of Launching Books with Amazon

YOUR BOOK WILL FADE AWAY
Within the month it will be lost!
A robust book launch is a requirement for saving it!!!
Without blasting off with a well-executed plan, your new book—that you have worked so hard to produce—will dissolve into the nothingness of the of the Amazon Matrix within the month!
If I Get to #1 on the Amazon Bestseller List am I home free?
No, your book and your brand as a writer will fall down the rabbit-hole just like Alice; If you are not precise with your launch; if you are not diligent about your post-launch marketing and are not publishing your new books on a regular basis.
The rabbit-hole is the immense Amazon Database.
It is very easy to slip off into oblivion. When that happens, you will never appear on the first page of Amazon Search. And without being on the 1st page people will not buy your book.
It's that simple.
But, how do you know?
In a month? That sounds like it's a bit much. I mean this whole rabbit-hole thing. Where did you get this information?
We know because we have tested.
We have used our own, solid footing press books to watch what really happens. We published without a powerful launch just to observe real-world. A great title with a beautiful cover, with no real marketing dropped to 3.5 million in Amazon Ranking within a month.