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by Jason Charlesworth

ebook

Email marketing helps you to communicate with your audience in a very direct way.

Unlike other types of marketing, you will be able to contact your target audience directly in their inboxes, without the need for a third party.

That means you're not dependent on a platform like Facebook or Twitter, and you're not vulnerable to policy changes that can make your views ignored.

It wasn't long ago that Facebook changed its mechanism to ensure that just a tiny fraction of postings from pages were seen by followers.

The Email Marketing Guide's job is to compose the emails.

Guess how much it costs to send an email.

It also takes very little time (remember, time is money!).

In a nutshell, this is a lightning-fast and low-cost approach to get started marketing.